It’s possible that the only place you will see a farmer standing in overalls with a pitchfork these days is on a package of some highly processed food, selling you the imagery that the food was made by said overall-wearing, pitchfork-welding farmer. But in actuality, the nostalgic image couldn’t be further from the truth, and the story of who is bringing cheap, commoditized food to our plates is starting to be told.
Who grows our food?
The veil is slowly being lifted for millions of Americans, and as a nation we are beginning to see what it really looks like to be a farmer in America. We’d like to believe that at the other end of that Moons Over My Hammy breakfast sandwich from Denny’s is a farmer carefully harvesting the eggs from happy chickens roaming around the farm, hand-milking the cows for the cheese, while his wife pulls fresh sourdough from the oven, ready to slice. Ok, so maybe we don’t all take it that far, but we can certainly admit to being blissfully ignorant of just who is growing and raising our food in America.
Urban Farming is Here
As our nation reaches a tipping point with out food system, we are beginning to look at the new emerging face of the American Farmer. Like splinter-cells rising out of they tyrannical strong hold of “big food”, the small farmer is finding a renaissance in this country like never before. A new generation of Americans have seen the pitfalls of our current food system and are starting to take interest in things like urban farming and urban homesteading.
A new Revolution
The 60’s had the civil rights movement and free love, the 80’s had punk rock and anti-authoritarian ideologies, today we have the urban farmer. Furthermore, just as these movements had a specific focus (i.e. playing music and boycotting war), they spoke to a generational counter-culture movement that galvanized and mobilized.
So what happens to a society where growing your own food can be one of the biggest acts of rebellion? You support the rebellion. You foster it. You empower the youth of the movement to keep going, keep seeking truth, and keep their independence from “the man”; show them that their health and their environment are not for sale. Make it cool to be a farmer, make it sexy to work with your hands, and play in the dirt. Let Hollywood catch on to the movement, let political leaders take note that if they support food system reform, then they will be supported by votes. You encourage a new generation of farmers, that’s what you do. You make being a farmer and actual career possibility.
A common thread
To open society’s mind to what the modern American farmer is will be the next step in the evolution of farming in the US. This is done through storytelling. Sharing stories of urban farmers in New York that are using rooftops to feed a neighborhoods, residents in LA turning their front lawns into vegetable gardens to market to chefs, regular folks brewing their own beer to sell to microbreweries. These are all examples of the modern American farmer, and all examples of reform.
Be the change
As consumers, we hold all of the power in our hands. Want to see change? Vote with your dollar. Want to encourage and support the local small farmer? Buy local! Eat at restaurants that serve ingredients grown by local farmers. Shop at farmers markets, and cook your own food. Make it impossible to ignore that a paradigm shift is taking place, and change is happening now.
Courtney Guerra is the co-founder of the urbanfarmmovement.com and also has her own blog. She studied cooking at the Culinary Institute of America, Greystone and fell in love with farming while working in the garden for The Restaurant at Meadowood.